A localised site means the EMEA consumer avoids hidden costs such as Duty and International shipping charges and provides you with an EMEA brand presence.
Stats show a 75% drop off rate from EMEA IP addresses once they see the price in US $.
Consumers are fearful of hidden charges (duty), international shipping costs and managing returns with US $ sites.
A localised EMEA site provides you with global brand presence.
Selling in Europe - Brand Development Europe - Selling Direct to the Consumer
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